Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Ever since the pandemic broke the professional façade and revealed that our colleagues wear bunny slippers at home, B2B content has been rediscovering its emotional, human side. It’s a good thing, too ...

If I can get you to laugh with me, you like me better, which makes you more open to my ideas. And, if I can persuade you to laugh at a particular point that I make, by laughing at it, you acknowledge ...

B2B Marketing is all about building relationships with your clients. Whether you are marketing your product to hospitals, government agencies, or charities, the one indisputable fact is that they are ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Being funny is good, right? Sometimes it is. Humor in marketing can grab attention and make your brand memorable. But there are also downsides to looking for laughs. If your jokes fall flat, you can ...

Humour may make audiences laugh, but for these two South African brands, it has also makes the balance sheet smile. Once on the brink of losing relevance, Savanna rebuilt its place in South Africans’ ...