In today’s high-rate, high-price market, new home sales have gained an edge. Builders are using aggressive incentive strategies to capture demand from affordability-strapped buyers. These incentives ...

Smart home technologies are changing how homes are built and lived in. Builders are now including various smart devices and systems right from the start, making sure everything works smoothly together ...

Homebuilders may partner with preferred lenders to offer competitive mortgage rates, closing cost credits, sales price reductions or other incentives. A builder's incentives may be offset by higher ...

Homebuilders in 2025 face a business context full of challenges, equal in measure to their opportunity for big-time growth. Rising mortgage rates, unpredictable material costs, stricter lending ...