Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

If you’re a typical website owner/manager or marketer you probably often find yourself clicking through Google Analytics, digging for information, getting buried in data, and then doing it all over ...

Google recently rolled out a new and improved version of Google Analytics called version 5. Hot from CMSWire labs, here are 3 killer new Google Analytics features all you power users can now enjoy.

So you got yourself a Tumblr blog, right? Whether you’re a newbie website runner or a veteran Tumblr owner, you’ll need to keep track of your website stats. The best (and free) system out there to ...

Anybody who is serious about improving their traffic, conversion rates, and overall web strategy performance knows that few things matter more than cold, hard data. After all, data is power. Data ...

Why is it, with an abundance of data, digital marketers are still throwing spaghetti on the wall to see what sticks? SEO and marketing professionals tend to focus so much on making the magic happen in ...

Google showed Thursday it’s getting more serious about privacy when it launched a tool called Google Dashboard that aims to give you more control over your personal data stored on Google’s servers.

Looker, the business intelligence platform Google LLC acquired in a $2.6 billion deal this year, today received new analytics features and a native mobile app for viewing data on the go. Looker turns ...

The statistics generated by Google Analytics can help you to improve your website by offering insights about site visitors. To make use of Google Analytics, you need to add the tracking code generated ...

Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for ...