Just because a TV show has a large audience, a magazine has a huge circulation or a billboard is in a prominent location doesn't mean it's a good advertising vehicle for your business. Quality trumps ...

Business owners without formal marketing backgrounds often mistake advertising and promotions for marketing. The bulk of marketing work takes place before an ad is ever placed, with a focus on ...

So you’re looking to hire a marketing expert for your team. It should be easy enough, right? You just post the job on Indeed, wait for the resumes to start rolling in and pick from the best of the ...

Marketing can be tough to live with but dangerous to do without. Don’t promote yourself and no one else might, either. But there are so many ways to stumble, whether it’s looking for viral pick-up ...

Roshni is the CMO of Foxquilt Insurance and Founder of Prosh Marketing, specializing in Go-To-Market strategies for technology startups. Developing a marketing plan for your company ensures you have a ...

Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have become mainstays in Americana culture. After an almost 40-year break, its sequel, ...

Back in the early 1990s, the marketing director of a small software company called me in for a consultation to help them with their advertising. She told me that I had been recommended to her by one ...

It should go without saying that working to ensure advertising is inclusive, diverse, and representative is just the right thing for brands to do. While there have been improvements over the past ...

Head of Department, Communication and Language Art, University of Ibadan Prof Ayobami Ojebode is canvassing a paradigm shift in advertising that underscores attitudinal change, while also promoting ...