Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

No lie: There is a perfect ball for you. Finding it, however, may require help. Michael Rich, Titleist’s manager of golf ball fitting and education, has some ideas. We don’t talk about swing speed at ...

It only took a few minutes, but Gary Harvey says the ramifications have lasted a long time. After going through Bridgestone's ball fitting program—twice over four years, mind you—his handicap dropped ...

As fitting has become more the standard way of buying golf equipment, the one category that still remains something of an afterthought is the ball, the one item you use on every shot. That obviously ...