Research examines how augmented and virtual reality are reshaping customer engagement, brand experience, and performance marketingSeattle, ...

Overview AI will move from being a support tool to becoming the backbone of marketing strategy, shaping decisions, campaigns, and customer experiences in real t ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

Expanded guide provides a modern framework for SEO, content, paid media, and conversion strategy as digital marketing fundamentals continue to ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. In the Mad Men pilot, the hero Don Draper (John Hamm) tells ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

The marketing landscape is undergoing a significant transformation with the advent of generative AI (GenAI). This technological advancement is reshaping how marketing teams are structured, how they ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Inna Pashniak stands out as a digital marketing expert with over nine years of experience in online advertising. Her career has focused on the healthcare and pharmaceutical sectors, where she has ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...