(By Marc Greenspan) Many stations are penalized because a portion, maybe even a majority, of its audience is outside of the 25-54 demographic. As most of the people reading this already recognize, we ...

Market segmentation is the practice of dividing customers into groups of potential buyers that have similar preferences and buying habits. As opposed to mass marketing, in which the company offers the ...

Increased Relevance: Segmentation allows you to create content that is highly relevant to each audience segment. This ...

Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

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