For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is ...

In this, the first in a two-part series, we walk through the initial steps businesses need to take to mobilize their data: a data audit and data consolidation. It has been argued that “data is the ...

Jeff Pigatto is vice president and global head of Salesforce practice at Saggezza. If you’re one of hundreds of thousands of companies that use Salesforce, you know how vital it is to your sales and ...