It was on Feb. 19 of that year that someone came up with the idea to put a small "prize" in each box as a promotion — and sales boomed. Previously, prizes or coupons were only included in random boxes ...

Melissa Kravitz Hoeffner has spent over a decade working as a writer in New York City. She currently covers all aspects of food, dining, travel and lifestyle trends and the intersection of culture, ...

The introduction of Sailor Jack, the boy saluting us on the side of a Cracker Jack box, was no accident in 1918. The Chicago-based company that produced the famous snack was mired in multiple ...

Cracker Jill asks fans to spotlight women athletes via social media to bring more visibility to future role models; Five participating fans will be selected to have a $10,000 donation made in their ...

Move over, Cracker Jack. Cracker Jill is stepping up to the plate. More than 125 years after the caramel-coated popcorn and peanut snack launched, it’s now also being offered for the first time in a ...

As the baseball season gets into full swing—from the major leagues to the little leagues—the Cracker Jack brand, from PepsiCo's Frito-Lay division, is unveiling a whole new approach to the Prize ...

Cracker Jack has enjoyed an all-American reputation as the signature snack of the national pastime for more than a century. "Buy me some peanuts and Cracker Jack/I don't care if I ever get back," is ...

Marshall Fogel showcases his unbelievable complete 1915 Cracker Jack set. Every card is graded PSA 8 or higher! Track card ...

Cracker Jack is changing its lineup to make way for “Cracker Jill,” the brand’s latest mascots in its 125-year history and a way to honor women in sports. According to Today, the new mascots will ...

The introduction of Sailor Jack, the boy saluting us on the side of a Cracker Jack box, was no accident in 1918. The Chicago-based company that produced the famous snack was mired in multiple ...