It started when a quirky advertisement promoting the U.S. Census, starring actor Ed Begley Jr. and directed by Christopher Guest, aired during the Super Bowl. Conservatives howled. Sen. John McCain, R ...

Ever since companies started using TV set-top-box data to help better measure TV viewership and ad delivery, companies in the business have had to develop techniques to deal with what to do when the ...

The latest installment of the campaign is called ‘Captain’ and features a brash, swashbuckling space captain who is about to save the day when tragedy strikes. And by tragedy, that means the totally ...

A key Internet standards body is scheduled next month to issue new guidelines for counting online ad "impressions," a move that could affect hundreds of millions of dollars in contested annual ...

I’m currently consulting on a project that involves comparing data from one of the major TV currency measurement companies with data from an ACR-supported ad measurement provider that is not an ...

Web-advertising leaders are backing new measurement standards for online ads as the industry reports record sales. Major online publishers and industry organizations said Monday that they've approved ...

A key Internet standards body is scheduled next month to issue new guidelines for counting online ad "impressions," a move that could affect hundreds of millions of dollars in contested annual ...