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In case you haven’t run across it, there’s a whole subgenre of streaming videos called ASMR, or autonomous sensory meridian response, designed to sooth and relax viewers with sound. Some of the videos ...

“I Just Like to Eat” is a laid-back, flavor-filled journey into the world of food—where every bite tells a story. From messy, satisfying mukbangs to honest food reviews, this series celebrates the joy ...

Here are 5 TikTok accounts that prove ASMR and cooking are a match made in content heaven. 1. Sam Way (@sameats). Aside from Way’s gourmet cooking, his percussion skills in the kitchen have earned him ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Shhhhh! Come closer. A little bit closer. There you go. That's better. There's a growing food trend we want to tell you about, but it's being done in hushed whispers by video bloggers known as ...