Sobot ranked in 252 reports and earned 32 badges in G2 reports for Winter 2026, including 7 leader badges. The strong ...

The current CRM scene keeps advancing at a rapid pace, with innovative companies now leaning toward options combining ...

More than three years (and one presidential election) ago, we launched the Center for Consumer Engagement in Health Innovation. Established by a $14.8 million legacy grant from the Atlantic ...

Customer engagement remains a top challenge for businesses in today's technological landscape. The explosion of AI and the commercialization of space, the rise of quantum computing and the ongoing ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. The healthcare industry in the United States has long been a ...

Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it. Many brands seek to enhance and increase customer engagement ...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...

After a few challenging years, marked by persistent inflation, shifting consumer priorities and uneven discretionary spending ...

The way in which well-known music streaming platform Spotify can hold on to users depends less on headline-grabbing technical ...

New research from Lumina Intelligence concludes that consumer engagement with sustainability claims is currently ‘low’. But mission-based brands supporting a clear cause could point the way to ...