Oscar Wilde once said, “Mere color can speak to the soul in a thousand different ways.” And he may have not known how right he was. Have you ever felt green with envy? Sang the blues? Been given the ...

In the 1950s, the DuPont chemical company, based in Delaware, came out with a product that might have made the biggest impact on how you live in your home: acrylic paint, in every color of the rainbow ...

Psychologists have theories about how color affects emotions. And so do marketers, which is why they choose certain colors in advertising to get consumers to buy goods and services. No scientific ...

Imagine yourself as a graphic designer for New Age musician Enya, tasked with creating her next album cover. Which two or three colors from the grid below do you think would “go best” with her music?

Last month I shared with you the how and why we respond to colors. Now let’s look at how they affect us. If we understand the responses to colors and the way they effect us, we can better utilize ...

In language, we easily link colors and emotions. English speakers see red, feel blue, or are green with envy, meaning they are angry, sad, or envious, respectively. French speakers voient rouge (see ...

Facial color affects early stage of subliminal processing of facial expression, say researchers, providing the first neurophysiological evidence showing the effects of facial color on emotional ...

“When you do things from your soul,” writes Rumi, “you feel a river moving in you, a joy.” The river may be boisterous, with frothy waters surging fervently through its receding banks, shouting at the ...

Walk into any contemporary gallery in Las Vegas, and you'll likely encounter a canvas splashed with colors that seem to defy logic. No recognizable shapes. No obvious subject. Just pure, raw visual ...

How does the color in your logo make your customers and prospects feel? Here's a look at the emotions certain colors elicit and iconic business logos that use those colors. Blue summons images of the ...