The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...

Colgate is an absolute monolith when it comes to paste for teeth. They haven’t quite reached the level of interchangeable ...

Colgate has announced a review of its toothpaste brand Darlie, which once featured a smiling White man in blackface, as companies around the world reconsider their use of racist stereotypes following ...

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged. Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which ...

American conglomerate Colgate-Palmolive has decided to change the name of its immensely popular, albeit racially insensitive toothpaste brand in China, which has often been the target of backlashes ...