Stars are starting their own companies and marketing products directly to their fans. We talked to people following and making these deals, including John Legend who started his own skincare brand.

As companies continue to seek effective advertising strategies, celebrity endorsements remain a powerful tool, particularly in reaching broad and receptive audiences through social media platforms.

Kuwait’s Ministry of Information is set to introduce strict regulations requiring celebrities and social media influencers to obtain official licenses before advertising products online. This move, ...

Michael Jordan's Nikes. Elizabeth Taylor's White Diamonds. Celebrities have been endorsing products for a long time. But why does it seem like every famous person is doing it now? The Indicator's ...