In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...

A recent Campbell’s controversy demonstrates how brands must respond to negative narratives in the age of AI, writes Terakeet ...

China's real estate crisis is impacting the luxury fashion industry, and Burberry's market cap is down 70% in 18 months. An unclear strategy and a new CEO appointment are raising doubts about Burberry ...

Tony Ambroza is the Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. I never liked the phrase “perception is reality.” What I think people ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

To craft effective messaging strategies, healthcare marketing professionals must track the way consumers perceive and trust their brand. Below, executives from eight health systems across the country ...

What prompts a CEO or company to consider rebranding? Many factors may influence this decision. Determining whether change is needed can be critical to your organization’s future as today's dynamic ...

Cox, AT&T, Comcast and Sprint/Nextel have something in common. They don't get high scores for "hipness" among tech-savvy consumers. This fall, ABI Research did an online study among 1,001 tech-savvy ...