Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. After the internet went mainstream in 1991, marketing stayed relatively the same for the ...

Make no mistake: the Big Data movement has done more than just introduce a tidal wave of aggressive marketing campaigns. While it’s true that the “Big” in Big Data is an increasingly ambiguous term – ...

At its heart, data modeling is about understanding how data flows through a system. Just as a map can help us understand a city’s layout, data modeling can help us understand the complexities of a ...

As chief information and engineering officer for logistics giant UPS, Juan Perez is placing analytics and insight at the heart of business operations. Drowning in data is not the same as big data.

For over a decade, brands have used social media to connect with their target audiences. Now, thanks to cloud computing power and big data, they can do so with much greater precision. Better still, ...

Collecting and combining diverse data types from different manufacturing processes can play a significant role in improving semiconductor yield, quality, and reliability, but making that happen ...

At the TDWI 2012 Conference, Jaspersoft, a business intelligence (BI) software provider, announced an upgraded OEM agreement with Talend to include native connectors to Apache Hadoop big data ...