There was once a compromise that came with getting regular manicures, which meant that brittleness, a weakened nail bed and potential damage was often the price to pay for a set of ultra-shiny gels.

Best of all, BIAB was created to enable your natural nails to grow effortlessly – no matter how bad they are to begin with.

Nails have been a core part of my aesthetic for as long as I can remember. As someone whose style tends to be androgynous (I even had a shaved head for a couple of years), I rely on my talons to bring ...