Yes, we live in a digital world. As such, online marketing seems to be the only thing marketers think of when trying to attract new business. I am even guilty of it myself. With so many marketers ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Promotional products are used around the world to promote a brand, event, company or corporate identity. These products are typically gifted at trade shows, interactive marketing campaigns and ...

Perfect Imprints expands NFC Tap promotional items, helping businesses turn branded products into digital lead capture ...

For decades, advertising specialties such as low-cost branded pens, stress balls, caps and tote bags were the workhorses of brand marketing. They were easy to order, cheap to produce and guaranteed to ...

As promotional products evolve into long-term brand assets, new trends are shaping merchandise decisions for brands in ...

A study by the Advertising Specialty Institute found that "promotional products are one of the most impactful and cost-effective advertising mediums for businesses," according to an infographic ...