The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

When advertisers buy programmatic ad inventory, their belief is that they are purchasing ad space on reputable sites so that they reach consumers in a moment of deep engagement. Anyone who spends ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...

More than 140 brands are advertising on low-quality content farm sites—and the problem is growing fast. People are using AI chatbots to fill junk websites with AI-generated text that attracts paying ...

Ad networks are one of the best ways for content creators to monetize their content. Here are the best ad networks to choose from in 2024. In case you were in any doubt, we are now living in the ...

Studies show that "news junkies" are a valuable demographic for advertisers, demonstrating higher purchase intent and brand trust. Brand safety concerns, often based on outdated blocklists, are ...

Is your ad budget funding disinformation? If you use programmatic media buying, the answer is most probably yes. A recent report by NewsGuard, a media research organisation, found that more than 140 ...