Adidas said that it will not burn its mountain of unsold Yeezy stock but rather attempt to sell these items and donate profits to charity.
Adidas says it still plans to sell Yeezy designs — just with a different name. The shoe and apparel brand announced its intentions to keep selling Yeezy products — which were created by Ye, formerly ...
The German sportswear company owns the designs, but the Yeezy trademark belongs to Kanye "Ye" West. By Evan Nicole Brown Culture Writer Following Adidas‘ highly publicized split from Kanye “Ye” West ...
In a dramatic shift in branding and marketing, Adidas has officially removed all references to Yeezy and Kanye West from its official website. The decision comes after months of backlash and ongoing ...
If you’re thinking that the Yeezy sole shouldn’t be on an Air Jordan 1 upper, you’re absolutely correct. Sneakerheads have ...
Adidas split with Ye, formerly known as Kanye West, in October after he made a series of antisemitic comments.
Adidas has sold its last pair of Yeezy sneakers and a turnaround is in sight after ending its partnership with controversial rapper Ye – but now the sneaker giant is bracing for a sales hit from ...
The story of existing Yeezy inventory from Adidas’ previous relationship with rapper and fashion designer Ye, also known as Kanye West, continues. Despite controversy surrounding the brand, Adidas ...
Some several million pairs of the now-defunct line, created in collaboration with Kanye "Ye" West, still exist, and portions of sales will go to charity. By Evan Nicole Brown Culture Writer Following ...
While Adidas is ending the federal court case, a messy legal fight over its split with the embattled rapper is just beginning. By Bill Donahue After a whirlwind week of litigation, Adidas has abruptly ...
Adidas is considering writing off its remaining inventory of Yeezy merchandise, valued at $320 million by the company, chief executive Bjorn Gulden said Wednesday—as the German footwear firm separates ...
When Adidas cut ties with Ye, formerly known as Kanye West, over the rapper's antisemitic remarks, the sportswear giant quickly had another problem on its hands: what to do with all of its merchandise ...