AT&T appears to be reducing staff at its AdWorks offices and largely ending its experiment in mobile and digital ad sales, sources tell us. AT&T confirmed a change in strategy and some job cuts in a ...

AT&T has confirmed to Business Insider that its AdWorks ad sales unit is undergoing changes that involve a "reduction of some positions." We heard from multiple sources that AT&T is in the process of ...

Hoping to push its bigger addressable advertising efforts, AT&T AdWorks -- now with DirecTV in its stable -- will start up a new campaign in time for the upfront advertising market. To make a clearer ...

AT&T AdWorks, which claims to be the nationwide leader in addressable TV advertising, will now serve 60-second ads to nearly 14 million addressable TV households. Previously, AT&T AdWorks offered ...

AT&T AdWorks, the advanced ads division of the telecom company, is baking two new data sources into its TV audience-targeting tool, TV Blueprint. One source – anonymous, aggregate data on some 70 ...

» Job: Design a local campaign for National Geographic Museum’s new Bizarre Beasts exhibit that will catch the eye of District residents and visitors. » Agency: Adworks in Washington, D.C. » Theme: ...

In the US, digital media group AT&T Adworks has partnered with customer insight software firm Turn, to develop a new audience management and targeting platform. AT&T Adworks is the advertising arm of ...