What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape performance.