Sony grabs Snoopy and the Peanuts gang
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Sony is buying a majority stake in the Peanuts franchise, which includes world famous cartoon characters Snoopy and Charlie Brown.
Sony is buying Snoopy, Charlie Brown, and more characters from the Peanuts brand in a surprise deal worth $457 million. Charles M. Schulz’s iconic characters are particularly popular in Japan and Asia these days, where you’ll see all kinds of merchandise collaborations with retailers like Uniqlo and GU to name just two.