The automaker is ending production of its electric pickup while planning a series-hybrid F-150 and a new low-cost EV platform. “The company is shifting to higher-return opportunities,” Ford says.

Four years after Ford bravely electrified its best-selling vehicle, the F-150 Lightning pickup, it seemed ready to drop the model owing to slowing demand. Now, it turns out the company's got other plans.

Ford has an answer to the F-150 Lightning's woes: turn it into a 700-mile extended-range electric vehicle (EREV) for the next generation.

It’s official. The all-electric pickup is dead, but Ford is promising the F-150 Lightning EREV will be “every bit

Ford Motor is keeping the F-150 Lightning, but changing its technology. It plans to add thousands of jobs and enter this new business.

Ford is completely changing its electrification strategy, with the next Lightning featuring a plug-in hybrid setup where a gas engine adds juice to the battery.

Ford confirms the fully electric F-150 Lightning ends production this year, but the Lightning name isn’t going anywhere.

Ford Motor Co. unveiled changes to its long-term strategy Monday, announcing a major redeployment of capital into new vehicle programs, hybrid technology and a rapidly expanding battery-storage business as the automaker adjusts to shifting consumer demand and market pressures.